Review of the year 2024

The year began with an outstanding success for +Pluswerk: on January 26, the redesigned website of the "Verband Region Stuttgart" was awarded the German Design Award 2024 in the "Excellent Communications Design - Web" category.

In February, +Pluswerk published a detailed article on the new accessibility guideline WCAG 2.2, which highlights the importance of accessibility as a competitive advantage for companies.

March was all about events and expansion. From 14 to 15 March, the TYPO3 Camp Central Germany 2024 took place in Dresden, where +Pluswerk was a Gold Sponsor and co-organizer. The camp offered over 50 sessions on current topics such as artificial intelligence and digital accessibility and was attended by over 250 participants. At the same time, +Pluswerk took part in the second TYPO3 Partner Roundtable in Dresden.

At the same time, +Pluswerk expanded with the addition of the Polish software company LemonMind, based in Gdansk. This expansion strengthens +Pluswerk's European presence and brings additional expertise in the areas of data management and artificial intelligence to the network.

Another highlight in March was participation in Pimcore Inspire 2024 in Zell am See, Austria. As a Pimcore Platinum Partner, participation was a matter of course for us. The event brought together innovators and thought leaders in the field of data and experience management and offered insights into the latest technologies and best practices. We were particularly pleased to welcome Dietmar "Dietz" Rietsch, founder and CEO of Pimcore, who came to our stand to see the new AI.Hub for Pimcore from the +Pluswerk site in Gdansk.

Between August and October, we were present at six events in three countries and also published several new articles highlighting our expertise in various areas. Our first article, entitled "TYPO3 Urgestein", takes a look back at our long-standing relationship with TYPO3 - as one of the first companies to rely on this CMS in 2012. In the second article, "What is a PIM system?", we explained the importance and benefits of centralized product information management for companies. This article shed light on an often complex and confusing topic.

This was followed in September by the publication of the new +Pluswerk University Study 2024. The long-awaited second edition offers valuable insights into current trends and challenges. The study, which is available free of charge to marketing and communication decision-makers in the education sector, examines 450 online presences of colleges and universities from the DACH region according to various parameters of technical and communicative quality. The results show those responsible in educational institutions what decisions need to be made now and what options are available to them.

In line with this, we presented our new "Happy Path Method" for student marketing as well as for sales and marketing in general, a new method developed by the +Pluswerk location in Dresden for the effective and sustainable acquisition of new students for universities and customers for companies. Imagine a university or a company that knows exactly how to address the right future students or customers, that ensures a seamless flow of information and whose brand is perceived as clear, convincing and attractive. That is the Happy Path.

In addition to these publications, we were also represented at numerous events. It all started in August with the TYPO3 Developer Days in Karlsruhe, an important meeting place for developers and technology experts. This was followed in September by the TYPO3 University Days in Leipzig, where the latest developments in the education sector and the use of TYPO3 in university communication were discussed. Sonja Ziegenbalg and Carlos Meyer from +Pluswerk Dresden presented the Happy Path method live (video recording on YouTube). Tip: The University of Leipzig recently published all sessions as freely accessible video recordings.

At the same time, we were represented at DMEXCO in Cologne, Europe's leading trade fair for digital marketing and technology. Key topics at this year's DMEXCO were the dominance of artificial intelligence in marketing, digital accessibility and sustainability. Another highlight at the end of September was the CMS Camp Mallorca sponsored by us, a barcamp on the topic of content management systems under the Spanish sun, including a joint chill zone by +Pluswerk and PIMCORE. This was followed in October by the TYPO3 Camp Vienna, the largest TYPO3 Barcamp in the Alpine republic, where we were a platinum sponsor, and the Smart Country Convention in Berlin, which focused on digital solutions for the public sector.