Design with effect

Whether it's a website, portal or web application - today, modern design determines the success of digital touchpoints. It's no longer just about aesthetics. The decisive factor is how users are guided through your digital offerings, how intuitively they find their way around and how coherent your brand presence is.

At +Pluswerk, we design digital interfaces that work - for your target groups, for your brand and for measurable success. Our UX/UI expertise combines strategy, empathy and design to create a convincing and converting user journey.

Accessible right from the start

Good web design is always inclusive. For us at Pluswerk, this means that accessibility is not an add-on that is added later, but is integrated into every step of the design process right from the start - conceptually, creatively and technically.

Digital offerings must be usable for everyone - regardless of age, limitations or affinity for technology. That is why we systematically consider accessibility: from color contrasts and keyboard operability to compatibility with screen readers.

Excellent in form and function

Good design speaks for itself - all the better if it also impresses expert juries. Our projects have won several prestigious design and digital awards in recent years. Whether at the German Design Awards, the TYPO3 Awards or the Annual Multimedia Awards - our work is regularly on the winners' podium.

For you, this is more than just a nice side effect: it is proof that we combine design, technology and user orientation at the highest level. For example, we received the "German Design Award 2024" for the relaunch of the digital communication of the "Verband Region Stuttgart" in the category "Excellent Communications Design Web" - find out more about the project here.

Design Awards for +Pluswerk projects

  • Germany's best online shops award 2022 in the category wallbox for the +Pluswerk project with energieloesungen.de
  • TYPO3 Award 2018 for the best Education TYPO3 website for the +Pluswerk project with the university HTWG Konstanz.
  • TYPO3 Award 2016 for the best the best finance / logistic website for the +Pluswerk project with Creditplus

UI + UX = good design

UX (user experience) describes the entire user experience of a person with a digital product - from the first interaction to the achievement of the goal. A good UX ensures that the target group of the digital product can easily find their way around it, feels picked up and is happy to return. A good UX is intuitive, logical and efficient - and therefore a real success factor for digital communication.

UI (user interface), on the other hand, refers to the visual and functional design of the user interface: colors, typography, layout, interaction elements. Good UI design gets to the heart of brand values visually and ensures that users can find their way around quickly - regardless of the end device.

UX and UI merge seamlessly. Together, they determine how your brand is experienced in the digital space - emotionally, functionally and aesthetically. Only through harmonious interaction can a design be created that not only looks good, but also has a measurable impact.

Zwei Personen arbeiten an UX- und UI-Designs mit Tablet und ausgedruckten Wireframes.
UX and UI are more than just buzzwords - they are the basis for digital solutions that really reach the user.

From the first click to a strong brand

Our services at a glance

Our interdisciplinary teams support you from the initial idea to the final roll-out - strategically, creatively and technically sound. We consistently focus on the needs of your target groups and always think of design as part of a holistic digital solution.

  • UX strategy and user research
    We analyze target groups, user behaviour and usage contexts - as the basis for a well thought-out user experience. We use interviews, personas, customer journeys and data-based research to create clarity about your users' expectations.
  • Wireframes and prototyping
    We develop clickable prototypes and rough visual concepts to test user flows at an early stage, simplify internal coordination and make iterations efficient - before the actual development begins.
  • Interface design and system design
    We design intuitive interfaces that convey your brand visually and are functionally convincing at the same time. Design systems ensure consistency, scalability and reusability in complex projects.
  • Responsive web design
    Our layouts adapt flexibly to all end devices - from smartphones to desktops. We not only keep an eye on the technology, but also on user guidance and visual clarity on all viewports.
  • Accessibility
    We design digital interfaces so that they are accessible to all people, regardless of their limitations. We are guided by internationally recognized standards (e.g. WCAG) and integrate accessibility into the design process right from the start.

Why UX/UI design is important

Whether customer loyalty, brand perception or conversion rate - good design works. A strong first impression, clear user guidance and a well thought-out visual concept increase the satisfaction of your target groups and therefore your business success. Investing in good UX/UI means investing in better results - measurable and sustainable.

A good user experience (UX) creates orientation, trust and clarity: your users immediately understand what it's all about, how to get to their destination and what added value your platform offers. This reduces bounce rates and increases interaction.

A good user interface (UI) translates your brand into a digital experience: it makes your values visible and tangible - with colors, shapes and functions that guide users intuitively and pick them up emotionally.

The result: higher conversion rates, lower support costs and stronger customer loyalty. In this way, good design contributes directly to your corporate goals.

Monitor mit geöffnetem Webdesign-Layout in Adobe Photoshop – Darstellung eines modernen UX/UI-Projekts.
Design is not a product of chance: well thought-out UX/UI concepts are created in step-by-step and precise design processes.

Your goals. Our expertise.

For us, design is not a decorative accessory, but part of a well-thought-out overall system. At +Pluswerk, we bring together over 160 experienced specialists in UX, UI, technology, strategy and content. We combine conceptual depth, creative excellence and technological precision.

Thanks to our many years of experience with complex digital projects for clients from the SME and enterprise sectors, we know exactly how to translate your requirements into functioning and convincing solutions. Whether it's a complex platform, responsive website or service portal, we combine creativity and technology seamlessly.

The future lies ahead of us

We make significant and measurable contributions to the digital transformation and implementation of digital potential at our customers. 

Arrange a meeting now

A selection of our services

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Accessibility
Digital accessibility ensures that all people with and without disabilities have access to the content and functions of the Internet.
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Corporate Websites
Established technologies and proven strategies for individual and sophisticated websites.
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Conception for a digital world
Landing the grand design in the digital transformation with structure, strategy, system and our expertise.