Employer branding, recruiting & HR marketing

Our services support medium-sized and larger companies, the public sector, universities and colleges in taking their recruiting strategy to a new digital level - efficiently, sustainably and independently.

If you want talent, you have to be visible

The labour market is changing: a shortage of skilled workers, changing values and digitalization are challenging companies to find new ways of recruiting. Traditional job boards are losing their reach, while search engines and social media are gaining in importance.

We at +Pluswerk are convinced that successful recruiting starts with a strong digital presence. With well thought-out strategies, high-performance career sites and data-driven online marketing, we help you to reach qualified applicants directly - before they decide to go elsewhere.

The right solutions for the right employers

Our solutions are aimed at companies and organizations that recognize that modern recruiting plays a central role in the success of a company today. The public sector also benefits from our expertise, for example in the recruitment of teaching staff or the search for nursing staff. We support colleges and universities in anchoring employer branding as a strategic measure within the organization in the long term.

Bewerberin mit Lebenslauf lächelt in die Kamera, im Hintergrund ein Vorstellungsgespräch. — Be visible, create trust - with convincing employer branding and digital presence.

Our HR services at a glance

1. Strategy and advice

Creating clarity before the measures begin: We work with you to develop a well-founded recruiting strategy. This begins with an analysis of the candidate journey and HR communication and extends to workshops on employer branding and change management. Only those who ask the right questions will find the right answers.

>> Planned and systematic growth instead of random recruiting successes.

2. Digital career portal

Your platform, your control: We create powerful career portals for your online presence such as your website or social media - also on an open source basis, which can be seamlessly connected to your HR systems. Search engine optimized, barrier-free, data protection compliant and scalable at any time.

>> More freedom, design options and control over your application processes.

3. Performance recruiting

Be visible where applicants are looking: With precise SEO, SEA and social ads, we bring your job advertisements directly into the eyes of your target groups - on Google, in social networks and also via Google Jobs. Every measure is measurable, every optimization is based on real data.

>> Independence from expensive headhunters and inefficient job boards.

4. Employer branding and personnel marketing

Create desirability and become visible: We develop creative recruiting campaigns, create high-quality content for websites and social media, establish new channels and activate your employees as brand ambassadors.

>> Your employer brand is convincing - personally, digitally and emotionally.

5. Data analysis and performance measurement

We make recruiting success measurable: we set up tracking structures for you, analyze the candidate journey and help you optimize measures in a targeted manner. This allows you to use budgets efficiently.

>> Less guesswork and real data for more planned success.

Charité Berlin success story

"The career opportunities at Charité are now more present than at almost any other hospital." - Julian Wiskemann, Employer Branding & HR Digitalization Officer, Charité Berlin

As the largest university hospital in Europe, Charité Berlin faced a major challenge: in the competition for specialist and nursing staff, it needed to reposition its employer brand and significantly increase its visibility in the digital space.

Together with +Pluswerk, Charité developed an independent career platform at karriere.charite.de - separate from the main website, technically independent and with completely new content. The focus was clearly on visibility, user-friendliness and modern search engine optimization (SEO).

The result was not just a career site, but a genuine digital recruiting ecosystem:

A careers magazine regularly provides fresh content to appeal to new target groups.
Job profiles were thematically optimized and adapted to the search habits of the target groups.
Consistent Google optimization brought Charité's job offers to the top positions for relevant search terms.

Today, the careers page receives almost 80,000 visits per month - around half of which are organic via Google and digital campaigns. Over 20,000 top 100 rankings in the organic search results are proof of its enormous visibility. At the same time, the Charité employer brand has been significantly strengthened, which is also reflected in a significant increase in the number of job applications.

>> Today, Charité is not only one of the most renowned hospitals in Europe, but also one of the most visible employers in the healthcare sector.

🔗 To the case study on marketing-boerse.de

Charité Berlin - Europe's largest hospital - relies on +Pluswerk for its digital recruiting.

Finally reach desired applicants

At +Pluswerk, we rely on well thought-out strategies, data-driven decisions and open technologies to make your recruiting more successful in the long term. We create digital visibility, improve the quality of applications and give you full control over your recruiting process.

>> Rely on a partnership based on transparency, experience and measurable results.