Verband Region Stuttgart on a digital mission

The Verband Region Stuttgart has significantly expanded its digital communication with a relaunch. During implementation, +Pluswerk relied on innovative resources and state-of-the-art technologies such as TYPO3 V11 and the API connection of the new website to the VRS's existing information systems. The collaboration with the client was based on trust and was implemented in an agile manner, so that there was an exchange of information on all key development steps at all times.

The focus of the relaunch was a new brand concept, which formed the framework for the design of the VRS website. The design with the element of a clear edge and a fresh visual language is intended to break up the supposed sobriety of a political association. The key visual, the "Regionaut", accompanies the visitor through the website and encourages interaction.

The technical basis of the project was TYPO3 version 11, the established open source CMS with a strong focus on multilingualism. By deliberately avoiding individual solutions, a lean and powerful platform was created. In order to simplify future TYPO3 updates of the system, the +Pluswerk developers developed as closely as possible to the TYPO3 standard and guidelines.

Other services provided by +Pluswerk included the development of dynamic forms, online event registrations, data protection-compliant contact forms and the implementation of a news and press module, project landing pages and a calendar interface. The social media strategy and the newsletter concept round off the VRS communication strategy in the digital space. In close cooperation with the association's communication managers, the relevant target groups were characterized and a uniform visual language was developed for the various social media channels.

The expansion of communication across all digital channels of the Verband Region Stuttgart was a complete success: the website and social media presences are recording continuously increasing visitor and follower numbers.