In the middle of it all: +Pluswerk in the TYPO3 Hub
The TYPO3 Experience Hub was all about practice: there were compact talks, short demos and direct discussions. Visitors received answers to important questions about security, performance, scalability, ease of editing and seamless integrations.
Our conclusion after two days: TYPO3 is not only convincing in terms of technology, but above all in terms of implementation, when governance, data model and content processes work together right from the start. This is exactly where we started and showed how clear structures can have a noticeable effect on the brand, conversion and operation of TYPO3-based projects.
The +Pluswerk sessions
Download as PDF in German
We have put the spotlight on four compact impulses that all pursue the same goal: Reduce complexity and increase impact.
- 🎭 One system, many faces: TYPO3 multisite installations
Find out how TYPO3 can be used to efficiently manage multiple websites under one roof - including uniform governance and individual design freedom. PDF download - 🤯 "Digital madness": Chaos vs. innovation
Why confusing data structures prevent innovation and how clear models pave the way for faster decisions and better customer experiences. PDF download - 🔎 Finally found: AI for website searches
From "find" to "understand": How intelligent search functions not only provide your users with results, but also create real orientation and added value. Download PDF - 🧑🏽💻 Personalized content & smart user guidance
The right content at the right time for the right target group - with pragmatic approaches that bring more relevance to the digital experience step by step. PDF download
Trends and topics at DMEXCO
Anyone who attended DMEXCO 2025 could hardly avoid one thing: artificial intelligence. It was no longer just an add-on, but the foundation of many digital strategies. It was particularly exciting to see how AI is no longer reduced to individual features, but orchestrates entire processes - from the personalization of content to the automation of complex campaigns.
The topic of retail media also became even more important. Many well-known and successful brands are increasingly relying on their own data and reach to reach their customers directly at the point of sale. In combination with digital-out-of-home DOOH, new opportunities arose for using reach in e-commerce in a measurable and cross-media way.
Another recurring theme was the handling of first-party data. In a time after third-party cookies, strategies that rely on proprietary, data protection-compliant models became apparent - a sustainable development. At the same time, the trade fair made it clear how relevant hyper-personalization and modular architectures are for delivering agile and flexible customer experiences.
The creator economy also played a major role: personal, authentic content is crucial for reach and trust. At the same time, AI is driving the quantity of content production to a new level. However, this has the side effect that many posts appear duplicated, superficial or interchangeable. This creates a new challenge: how can brands differentiate themselves in this mass?
What we take away from Cologne
A key learning from our participation at DMEXCO concerns the quality and timeliness of content. In a world in which AI search systems recompile information, consistent and reliable content is becoming a decisive success factor in order to be noticed by customers and interested parties.
It also became clear that a good data structure is an important lever for unleashing speed and innovation. Projects that rely on clean models and interfaces from the outset achieve noticeably better results - both in marketing and in the customer experience.
When it comes to AI, the motto is: pragmatism wins. Instead of dwelling on grand visions, it pays to gradually integrate concrete use cases such as intelligent search or personalization into everyday life. This creates the necessary trust and opens up the space to implement bigger visions later on.
And finally - it was a company trade fair after all - the measurability of key performance indicators is important. If you link key figures along the entire funnel, you can make the contribution of digital measures more visible. This not only strengthens the project, but also confidence in digital investments.
Conclusion: Visibility + exchange
In addition to the big stages and trends, DMEXCO was above all a place of exchange for us. The numerous discussions showed how diverse the requirements for digital platforms are today and how great the interest in practical TYPO3 solutions is.
The contacts with partners from the commerce and payment sectors were particularly valuable. Here it became clear that ecosystems are becoming increasingly interlinked and that joint approaches for end-to-end customer experiences are in demand.
Our overall impression is clearly positive: the quality of the contacts was high and many discussions led to concrete ideas for new projects. With this tailwind, we are optimistic about the future and look forward to actively shaping the digital agenda 2026 together with our partners and customers.
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