Reference Stralsund University

Brand building

A complete overhaul of the digital brand identity - +Pluswerk realized this goal for the university's web relaunch. Despite highly individual requirements, the online presence is based on the platform of the innovative TYPO3 metaportal of the state of Mecklenburg-Vorpommern. This technical basis is used by a large number of educational institutions in the state and still allows the development of visually independent websites. In addition to Stralsund, the universities of Wismar and Neubrandenburg, the universities of Greifswald and Rostock, as well as the Wissenschaftskolleg Greifswald and the Hochschule für Musik und Theater are united under the umbrella of the joint solution developed by +Pluswerk.

As the last university under the joint portal umbrella for the time being, Stralsund benefited from the large number of existing modules. An enormous time advantage: only 5 months passed from the branding process to the logo, CD and CI development and CI/CD to the implementation of the modern website. The metaportal is practical because everyone uses the same TYPO3 instance. Maintenance and further development costs are shared.

Desktop-Ansicht der Website der Hochschule Stralsund mit Begrüßungstext, Campus-Tag-Hinweis und Navigationselementen. — Modern web design with a clear structure: The desktop view of Stralsund University of Applied Sciences combines user-friendliness with responsive design.

Highlights

New development of the corporate design for print & web
Development of a brand guide
Integration of the research database
Directory of persons via LDAP

About Stralsund University of Applied Sciences

Stralsund University of Applied Sciences is a modern campus university with top rankings, practical courses and the best study conditions. Founded in 1991, it currently has over 2,000 students. All faculties are located on a contiguous site right by the sea and the university has a distinctive profile in the fields of computer science, engineering, tourism and business. It offers practice-oriented teaching and research with a focus on interdisciplinarity, social relevance and professional application.

The university climate is characterized by a trusting relationship between lecturers and students and the dedicated promotion of women's issues. Family-friendly study and working conditions facilitate the compatibility of studies, career and family and enable equal opportunities between members of the university with and without family responsibilities.

Mobile-Ansicht der Studiengangsseite der Hochschule Stralsund mit Angeboten wie BWL und Elektrotechnik. — Study information always at your fingertips: The TYPO3 solution also provides fast mobile access to all HOST study programs.

Concept & Design

New name - new look - independent brand strategy. +Pluswerk took on this challenge in close coordination with the client. Using modern moderation techniques, the entire university community was involved. All stakeholders were thus optimally integrated into the design process. The result is not only a concise new appearance - including a style guide for print and web. The website was also given a visually independent character in line with the new brand profile.

Tablet-Ansicht der Startseite der Hochschule Stralsund mit Ankündigung zum Campus Tag. — Informative and inviting: Stralsund University of Applied Sciences displays central information directly on the homepage of its TYPO3 website - advertised here: Campus Day.

Solution and technical implementation

LDAP connection
Integrated event calendar
Study program information system
Multi-site platform
DaVinci connection of the substitution plan
Research database

Link

www.hochschule-stralsund.de

The future lies ahead of us

We make significant and measurable contributions to the digital transformation and implementation of digital potential at our customers.

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