The demands on PET manufacturers are constantly increasing. New product variants, proof of sustainability, international customer requirements and shorter innovation cycles are increasing complexity along the entire product life cycle. At the same time, information on materials, specifications and certificates must be consistent and available at all times.
This often results in time-consuming coordination processes in operations. Changes to product data have to be entered multiple times, information has to be compiled manually and different data statuses have to be reconciled between production, sales and customer communication. Special requests quickly show how highly fragmented data structures can slow down processes.
These problems often remain invisible at first, as they are rarely perceived as classic IT problems. The real effort is caused by meetings, queries, manual coordination and delayed decisions. And all of a sudden, product data goes from being an operational tool to a factor that slows down speed, transparency and the ability to innovate.

See you at the trade fair?

Together with Pimcore, +Pluswerk will be on site at the PETnology Conference on June 10 and 11, 2026 in Switzerland .
On Wednesday, 10 June, Mike Streibl (Digital Transformer +Pluswerk) and Patrick Redtenbacher (Sales Executive Pimcore) will talk about the topic "You optimize your production - but not your data" from 15:40.
Arrange a personal appointment with us, we look forward to meeting you!
Why slow data processes prevent innovation
Short development cycles and an increasing number of variants require quick decisions. However, many companies come up against organizational limits. New packaging variants, changed material requirements or additional sustainability information often have to be coordinated across several internal touchpoints before products are ready for the market.
This extends time-to-market, approval processes and response times to customer requirements. Sales, production and quality management sometimes work with different levels of information, while changes to product data arrive in the respective systems with a time delay. This increases the risk of misunderstandings and inconsistencies, especially in international markets.
The real challenge therefore lies less in individual systems than in the lack of consistency of product information. Companies lose speed as soon as data is not consistently available throughout the product life cycle. Today, true innovation capability is created where information can be used quickly, in a structured manner and without friction losses.
From audit to architecture partner
Many companies initially view audits, ESG verifications or regulatory requirements as an additional expense. In practice, however, these requirements very clearly reveal the actual performance of a company's own product data. In the PET industry in particular, the difference between "good" and "bad" data is becoming increasingly visible.
However, the introduction of new software to improve data quality is rarely enough. The decisive factor is how product data is modelled, processes are linked and information is organized in a way that is scalable in the long term. To do this, companies need partners who have an understanding of data architecture, integration strategies and operational processes.
The focus is not on the software itself, but on the ability to build consistent data structures along real processes. Product, material and sustainability information must be organized in such a way that it remains flexibly expandable and can reliably support different requirements.
Architecture partners such as +Pluswerk therefore support companies not only in the technical implementation, but also in the development of a data strategy that is sustainable in the long term. Only the interplay of platform, data model and process understanding creates the basis for increased competitiveness.


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