Happy Path Method

The "Happy Path" describes the ideal way for a target group to achieve the desired conversion without detours, stumbling blocks or frictional losses. It shows how people can move intuitively, smoothly and purposefully through processes and achieve the desired results.

At the same time, the "Happy Path" helps to structure complex situations, organize expectations and make processes clearer. This results in processes that are efficient, comprehensible and consistently user-centered - and therefore work better for everyone involved.

How does the Happy Path work?

The +Pluswerk Happy Path combines clear goals with actual user needs. The result: a path that works for everyone involved - and makes projects noticeably more successful.

1️⃣ Define goals 🎯

What is to be achieved? What effect is expected?

2️⃣ Understanding target groups 👥

Who is on this path - and what do they need?

3️⃣ The ideal path is created 🛤️

We combine goals with user needs and design a clear path.

4️⃣ Derive user journeys & requirements 🗺️

Structures, touchpoints, messages, requirements and priorities are clear.

5️⃣ Recommendations & implementation 🧭

Concrete, feasible and individual for each organization.

Modern traffic light installation with arrow, go and smiley symbols against a blue sky, symbolising a clear, smooth path. — Elements that provide orientation for your customers and prospects: The Happy Path shows the direct, uncomplicated route to the destination.

Our Happy Path offers

Happy Path for tenders

Whether it's a web relaunch, a new platform or digital services - many interests come together at colleges and universities. With the Happy Path, a well-structured tender is finally created. This saves time and money and ensures a result that really suits the university.

Better tendering

Happy Path for sales and marketing

From the first contact to the conclusion: the Happy Path optimizes the customer journey, clarifies messages and creates a consistent brand experience. In this way, marketing and sales do not work at cross-purposes, but together achieve higher conversion, stronger loyalty and a clear focus.

Sell more

Frau mit Kreditkarte und Tablet in der Hand

Happy Path for more students

Young people looking for a place at university often find it difficult to navigate today's information jungle. The Happy Path helps universities to align their communication, website, target groups and brand image in such a way that they become more visible, clearer and more attractive to prospective students.

Attracting students

Top 3 advantages of the Happy Path

Clarity instead of complexity

The Happy Path reduces chaos and creates a clear structure. Goals, steps and priorities become visible - making decisions easier.

A common understanding

Everyone involved works with the same image of the goal and the path to it. This prevents misunderstandings and strengthens cooperation.

Efficient processes, better results

A focused, user-centered process reduces effort - and increases quality. Projects become traceable, plannable and more successful.

Why +Pluswerk?

We do not use the Happy Path as an abstract theory, but as a tried-and-tested method based on our experience from over 1,000 successfully completed projects. With more than 160 experts at seven locations in four EU countries, we support universities, organizations and companies throughout the DACH region.

Our strength: We bring structure, clarity and experience, while your organization contributes its knowledge and goals. This is how we create your new Happy Path together.

Complexity made simple

Request a non-binding initial assessment: We will show you how the Happy Path helps you to combine goals, user needs and requirements and thus prepare better decisions.