Meaningful analyses of user behavior on the Internet are the key to the continuous improvement of any offering. As a digital agency with decades of experience in the use of web tracking tools, we design and implement effective tools such as Google Analytics or the open source tool Matomo to track and improve the customer journey and brand awareness of your customers with meaningful key figures.

Person works at a desk with several monitors and evaluates digital tracking and analysis data for a website.
Precise analyses for data-driven decisions - modern web tracking tools provide insights that make your online marketing measurably more successful.

Work analyses for an extended user understanding

What use are the best ads if their financial success cannot be measured? What use are the updates to an app if you can't check whether users are interacting with new elements as hoped? How can you understand the economic benefit of your website if you don't know how many users are consuming which content on your website and where these users are coming from?

Efficient web tracking of your website, newsletter or app answers all these questions and many more. Gain valuable insights into users and their behavior to find and address potential problems and opportunities. Based on the data obtained over a longer period of time, marketing campaigns can be evaluated and landing pages optimized to increase your sales at the end of the day.

Data as far as the eye can see

Anyone who dares to dive into the depths of web tracking will be surprised by the almost limitless possibilities of the tools. Benefit from these and many other possibilities:

  • E-commerce tracking for online stores and other projects
  • Scroll depth measurement of users on landing pages
  • Manual cookie management with Google Tag Manager
  • Remarketing list creation through Facebook and Google Ads tracking
  • Measuring the success of social media activities
  • Integration of your own offline data, such as customer lists

Learn more with combined Google services

By combining the two leading online marketing services Google Ads and Google Analytics, you can achieve unimagined efficiency gains. For example, it is easily possible to display ads to people who have clicked a certain button on a specific landing page or who have spent a predefined amount of time there. This is just a small excerpt of good web tracking, because the actual possibilities are almost unlimited.

Data protection de luxe

As great as the opportunities of web tracking are, the correct implementation is just as challenging, especially with regard to compliance with all relevant data protection regulations. Compliance with the General Data Protection Regulation (GDPR) is more important than ever, not least to avoid potentially very costly warnings.

We are therefore happy to check your current tracking for errors or potential for improvement, work with you to set up a completely new tracking system or give your store a suitable e-commerce tracking system. Don't miss out on your chance to better understand and reach your customers!

Numbers that make the difference

In a non-binding initial assessment, we analyze your tracking strategy and provide clear recommendations on how to make your campaigns measurably more successful.

Request a free initial consultation

A selection of our services

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Social Media Marketing
Social media advertising and marketing enable efficient micro-targeting to avoid wastage.
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Accessibility
Digital accessibility ensures that all people with and without disabilities have access to the content and functions of the Internet.
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Text & editing for digital content
Better content for people, algorithms and search engines with real added value for readers.